Marushin Face Made In Imabari Certified 6165001800 SOU SOU Towel, 34x80cm, SO-SU-U, Japan, Towel,

Country of origin: Japan Specifications: Pile jacquard, woven label, and Imabari label included 【sousou】 A Kyoto brand that produces textile designs that express the four seasons and atmosphere of Japan in a pop style. Based on the concept of "creating a new Japanese culture," the company actively uses traditional materials and techniques while also creating products that are in line with modern lifestyles. We manufacture and sell a wide range of items, including tabi socks, Japanese clothing, Japanese sweets, and furniture. Additionally, through collaborations with companies in various fields, they are expanding the possibilities of Japanese textile design. [Imabari towels] Imabari towels, made in Imabari City, Ehime Prefecture, are made using a wealth of know-how and outstanding craftsmanship accumulated over 120 years of history, from material selection to weaving, dyeing, and post-processing. In order to guarantee quality in the Imabari towel production area, the use of the brand mark and logo is not permitted unless the towel passes the unique quality standards set by the Shikoku Towel Industrial Association (which includes, for example, not only the "five-second rule" that measures absorbency, which determines how long it takes for a towel to start sinking when placed on water, but also pile retention and color fastness). These are "comfortable, high-quality towels" that are safe and reliable to use, have a low environmental impact, and are considerate of people and the earth. It can be used after a bath or while playing sports.