After 10 years, the long-awaited new edition of this classic work on strategy is finally here!
Act, fail, and adapt!
Learn from evolutionary thinking: How to survive in an uncertain world
Launching a new service, team building, expanding business during the pandemic, career choices, strategy development…
This book is for anyone struggling with issues ranging from everyday examples to corporate innovation and seemingly insurmountable problems.
◆For those with these concerns:
・Anxiety about work style, career, and lifestyle. You have options, but you're anxious about choosing them.
・You don't know what strategy will make your career and your business successful.
・You want to take a step forward, but you don't want to fail. You don't want to take risks.
・You want to launch a new business or start your own company. You want to find a strategy for that.
・In this increasingly uncertain, complex, and unpredictable era, you want a strategy or policy to rely on.
◆Message of this Book
When a clear strategy cannot be found, what is important is to adopt a strategy based on trial and error and feedback.
This is a way of thinking based on the evolutionary strategies of living organisms and is called an "adaptive strategy."
An adaptive strategy broadly involves the following three things:
1. Action: Challenge new things while anticipating that failures will occur.
2. Failure: Make mistakes. Ensure that failures do not become fatal.
3. Adaptation: Thoroughly understand the failures. Obtain feedback and move forward while learning from failures.
This book will explore how company organizations adapt, as well as strategies for an individual's way of life and work, through various case studies.
◆Structure of this Book
Chapter 1: Adaptation - What is an Adaptive Strategy? [Overview of Adaptation Strategies]
Chapter 2: Conflict - How Organizations Learn [Examples of Learning from the U.S. Military Organization]
Chapter 3: Variation - Generating New Ideas [Variation]
Chapter 4: Selection - Finding Ways to Help the Poor [Selection]
Chapter 5: Substitution - Replacing the Rules of Success [Replacing the Rules of Success]
Chapter 6: Separation - Preventing a Financial Meltdown [Decoupling]
Chapter 7: Adapt - Adapting Organizations
Chapter 8: Practice - Let's Put Adaptation Strategies into Practice
Acknowledgments
Endnotes
*This book is a new translation and edited version of "Adapt Thinking: An Approach to Success in an Unpredictable Society" (Takeda Random House Japan), published in 2012.