DIA COLOR Ammonia-free Demi-permanent Hair Color #4.20 60 Ml

DIA COLOR by L'ORÉAL PROFESSIONNEL PARIS is a semi-permanent, ammonia-free hair color, designed to revitalize shine and amplify hair color. This alkaline hair color uses a technology that replenishes lost melanin, helping to counteract the effects of its decrease. It offers up to six weeks of color luminosity and manages to conceal nearly 70% of white hair.. With a capacity to triple the shine*, it gives new life to hair colors. Its composition includes up to 92% ingredients of natural origin**, which ensures a high level of cosmetic quality. The user can choose from a vast selection of shades, from light blondes to dark browns, including cool, neutral and warm tones.. *Results based on an instrumental test and a consumer study. **Maximum percentage of natural ingredients in the range of shades, with a minimum of 84%**. The other components are there to ensure coloristic efficiency, pleasure of use and durability of the formula. The Seller confirms that its products comply with all applicable laws and are only offered if they comply with Joom's policies and European laws on product safety and conformity.